How many of you are conscious of the state of our current economy? How many of you have started tightening the purse strings to prepare for rising prices, slow sales, and a tough ride ahead?Business owners are already searching for ways to reduce the impact of the impending “R” word (RECESSION, there, I said it!). But there are many companies who have done the “due diligence” within their brand building strategies to ensure and support withstanding almost any kind of economic condition (barring national disasters!).But before you start feeling like you need to invest in a family-sized bottle of Tums® finish reading this article and look for ways you can take on board the ideas.Consider the following scenario with one of our clients – a premiere tanning salon who embarked on a branding initiative about 2.5 years ago. They were a dual store location of about 12 employees, and feeling the crunch of high gas prices, finding it to harder to retain young employees (“Y” generation), and implementing marketing campaigns with minimal return on their investments. Finally a big whammy, they were plagued with a profound “commodity mindset” from their targeted audience.Enter: The Brand Ascension Group. Hearing their dilemma we immediately quiz them on their current brand. With questions like: (among others)1. Do you and your employees truly understand what your brand stands for?2. Do you have a set of core values for the brand that everyone in your company is aware of and understands?3. Do you have a unique culture that fosters positive, memorable behaviors that differentiate you from your competitors?4. Do you regularly ask your customers for feedback on your standards of performance?5. Do your employees have the authority to “break the rules” to make a situation “right” for the customer?6. Do you benchmark your employees’ behaviors against leading practices of highly successful brands?7. Do you have a specific and unique ‘brand vocabulary’ that creates distinction with your brand?8. Do you have a Brand Promise that your employees commit to and continually deliver on?9. Do you understand and leverage all your key differentiators to your competitive advantage?…..among other questions.After lots of ‘deer in headlights’ and ‘no’ responses throughout this revealing interrogation (we had fun with it, really!), we recommended the immediate huddle of their core team into a highly intensive, interactive invention process to define, create, and build their Brand’s DNA from scratch. They were game, and after two full days of idealization, collaboration and precise selection, the team emerged from the process proud parents of a brand new brand! They built it, now they own it!To make a long story shorter, we continued to consult with them throughout the year and guide them on how they would go about ‘operationalizing’ the new brand DNA into every facet of their operation so they could begin living and embodying it (across a ‘brand scorecard’; employees, customers, financial, and through their systems and processes).From the Brand DNA process their team flushed out a very compelling and distinctive ‘Brand Platform’: SIMPLY MIND-BLOWING EXPERIENCE, which became the essence of their brand’s ‘way of being’ from that point on.I remember this phone call from one of the owners: “Hey, Suzanne, I had to call you and let you know what I’ve noticed since we developed our Brand Platform from the DNA session. The first thing we did was make a critical decision to let go of two of our employees who just weren’t willing to ‘step up’ the brand’s experience and what a relief to all the other employees who are taking on the new brand like wildfire! And, I noticed something yesterday that was so interesting! As I was walking through our retail portion of the store I overheard one of our employees challenging another to create a ‘mind-blowing experience’ for the next customer who walks in the door! They are really having a blast inventing ways to impress and take care of our customers, it’s incredible to watch!”Fast forward 1 ½ years. Just a few weeks ago we connected with this client once again to check in on how the brand development was going. And as if the flood gates had opened, she burst out with a list of things they have been implementing with their employees, their processes, and customers. All of which have positively impacted their bottom line! And each of these changes was highly relevant to the attributes of their Brand DNA (core values, style, differentiators and standards).The industry overall has been in a virtual “slump” the last few years and with the “recession” mindset eroding any hope of new client enrollment into their services. However; our client has reportedly increased their per customer transaction 35%-50%, adding much needed cash flow to their bottom line. How’d they do it?They achieved this increase by being much more conscious of their behaviors, how they interact and communicate with each other, as a team culture, and with their customers. All this redesign was possible because of the work they did to define, create, and build their brand’s core DNA…from the inside out.Here’s my point. When an entrepreneur makes the decision to build their brand, it has to mean more than developing a logo, business cards or develop a marketing campaign. The process of branding has to start INTERNALLY with your core purpose in mind of how you want your employees and customers to perceive you. If you don’t actively define and manage that perception, your customers will!And when you take the time to develop your authentic brand, put a ‘stake in the ground’ and COMMIT to behaving consistently that way, then you will build trusting relationships with your team and your customers. So when your customers need/want your product or service, and when they have a choice of who to do business with….the choice will be obvious for them…YOU of course! Gain and retain market share now by building your brand’s DNA!

There are several reasons that you should develop your company brand. Firstly your potential customers will associate a product or services with your company, when they know your brand. Secondly business partners will also know your company and products by your brand. You will also stand out from your competition, when you have an established brand.The benefits of brand for your business:1. Will encourage loyal customers:
When your customers see that your company has a strong brand they will associate your products with it. This will encourage them to buy your products rather than your competitors. You can then develop your product or service to exceed the expectations of your customers and further strengthen your brand. Viral marketing will increase your customer reach and lower your marketing customers. Satisfied customers will tell others about your products and services which will increase profits.2. A strong brand will help your company to gain credibility. Your customers and potential buyers will recognize your brand and have increased confidence on your company. The more trust potential customers and customers have in your company and its products the more they will buy and increase your business revenue. Credibility is very important among your customers and should be encouraged and enhanced.3. Make your brand memorable: customers and potential customers will remember your brand and will be more inclined to buy your products. The more your brand becomes well known in your market the better your sales will be. When customers associate your brand with a jingle they will just have to hear the tune and associate it with your products.4. A good brand will boost the image of your products: when you do this you will be able to use added value for your customers and charge premium price for your product. An example of this can be found in the soda industry. Although generic brands cost less people still buy the brand name because of the familiarity and added value of quality.5. Viral marketing: when customers get familiar with your brand they will tell others about your products and services. This will set off a viral or word of mouth marketing campaign and more people will get to know about your products and services with no cost to you.6. Upselling: when your company brand is strong you will find that customers will buy more products. They will consider buying other products and services because they associate quality with your brand. This allows you to do more backend selling and increase profits.With these points you can understand the importance of creating a strong brand for your company. There are many benefits to your business when you do this and it should be part of your campaign to grow your business. The more you work on strengthening your company brand the better your company will grow. You will increase your sales and profits as people get to know your company brand better. So think of all the things that you can do today to enhance your brand.

How often have you gotten to the end of your day and thought, “I have no idea what I accomplished today. I worked hard all day, but have little to show for it?” We’ve all done it, me included. That’s the power of busywork. You work all day, and nothing significant moves. If you let it, busywork can creep in and, over time, destroy your business. At the very least, it’s a barrier to the success you are working to achieve.Busywork can kill your motivation. It keeps you from focusing on what’s important, and feeling a sense of accomplishment when you complete a task or project that affects your main goals. That drains your energy, and prevents you from doing the work that matters.Busywork can kill your momentum. Not all of the energy you need to complete your work comes from inside of you. When you are on a roll, and get things done that are vital to the work you value, momentum builds. That gives you an additional source of energy. When your time is occupied with tasks that don’t materially affect your most important projects, your momentum slows to a crawl.Busywork can kill your growth. When you do busywork, it’s almost always something that’s easy for you to do. It’s like eating candy. You get a momentary rush of completion, but it’s not satisfying. And it makes you crave more. Real work, work that moves you towards your goals, is more like protein. It’s nourishing, and it serves you much better in the long run. Real work involves learning, and opportunities to grow.To keep your business alive and thriving, you need to banish busywork and develop a habit of working on what’s most valuable to your business. Let’s look at three turnarounds you can implement right away to turn busywork into meaningful work.The issue:One thing that can feed the habit of busywork is multi-tasking. Women are especially prone to this. We tend to try to take care of everything and everybody. It can’t be done. And ultimately, you and your business end up suffering for it.Of course, this can apply to men too, and it’s something for us all to be aware of. If you want to build a successful business, you can’t be everything to everybody.You do need to be laser focused on your most important and valuable projects. That frees up all kinds of time.The turnaround:First, define those valuable projects, ones that materially affect the health and future of your business. Write them down. Examples are, create a website, or develop a campaign to promote your new offering. They will change with time, and it’s a great idea to revisit them at least once a week, to decide whether they’re still valuable.Second, review this list of valuable projects every day. Put the list where you’ll be sure to see it. Decide what your day will consist of, based on those priorities.Third, follow through. Stick to your priority list, no matter what else comes up, unless it’s a true emergency. It’s easy to get derailed, so find ways to stay on track.The issue:Allowing ourselves and our time to be driven by outside forces is a great way to drown in busywork. You get an email, or a phone call. You get distracted by responding to ‘just this one thing’ before you move on to your priorities, and 2 hours pass.The turnaround:What’s missing is intentional decision-making. Look at every request for your time and attention through the lens of your valuable projects. Will this advance those projects? If it won’t, decide if it needs to be done at all. If it will, is this the best time to address it? If the answer is no, then schedule a time, or delegate it, so that you know that action will be taken.The issue:It’s a challenge to stay accountable to your goals, especially if they bring up fear or anxiety. You might be doing something new, or challenging. That’s not easy!The turnaround:Get support to stay on track. Accountability is a valuable way to keep yourself focused. Partner with someone, a friend or colleague, or hire a coach to hold you accountable for what you have defined as important. That support to focus on your valuable projects will increase your productivity immensely.You have valuable work to contribute. Don’t let the distraction of busywork draw you away from what you know is most important. Banish the busywork, and create the successful business you deserve.

Writing a MLM business plan puts everything into perspective. Once a plan is written down, I can clearly see the main structure of how I am going to go about marketing, selling and eventually responding to leads for the product I am selling. For someone who has never made a business plan before, the steps seem daunting, but then I have found that the process is usually less complex when broken down further into a few simple rules and suggestions.

Firstly, I bear in mind that I will be showing this business plan to others. It is a demonstration of how I plan to operate, what I want to achieve, and how I will involve my leads in the plan. The document becomes a statement of how my leads are integrated into my financial successes, and also how I plan to pass these benefits on to the next level of marketers. With this in mind, the best way to start writing my business plan is to note down my goals, both long term and short. Then I ask myself some simple questions about what my business actually does and who I am aiming my business at.

Once I have identified my goals, the next step is to come up with a procedure of how I plan to achieve them. This is done by looking at my competition and working out how I set myself apart from them. I look at what differs between my customers and the people who fall outside of my target market. By clearly understanding the characteristics which make a person the target market for the product, I can begin to understand what personality and lifestyle traits are necessary for someone to respond to my marketing and advertising strategies. This helps me move to the next stage of the plan, involving rolling out the plan.

Advertising is a big part of MLM marketing, and the MLM business plan should be concerned with every aspect of reaching the target audience. Considering the costs of the plan, I need to look at whether what I am proposing is going to bring me a good return on my investment. What is my investment? This vital stage of the business plan identifies where unnecessary money is being spent and shows me how I can avoid losing out on a business that has no reason not to be a goldmine.

Of course, while a business plan may seem easy to put together, it is important to remember that this will be a presentation of your ideas to anyone who you want to invest in the project. For this reason, it is advisable to hire a MLM consultant who can make sure your abilities, goals and strategies are organized and follow a structure which is an industry standard. You may wish to make your plan stand out, but it may be wise to stick to a well-rehearsed layout. After all, the business plan will be presented to those already interested in the project.

In recent years technology has made tremendous advancements. These advancements have reshaped the organisations by creating their business functions integrated and streamlined. Beyond the standard office computers and smart devices, organisations are now implementing new software’s and latest technology equipment’s to run their operations smoothly. One such technological advancement is Slide presentation software PowerPoint is one of the widely used Slide Presentation Software. It is a powerful tool to make your presentation more attractive and engaging. If you want visual effect, collaboration tools, easy access, then PowerPoint will be the perfect option.

Nowadays in every field, there is huge competition. Business and professional firms use the presentation as a tool to educate, train, motivate the internal and external audience. At any point in time, you may require to give a presentation. The presentation is an essential part of branding because the presentation is the primary source which companies use for communication with clients, general public etc. The presentation demonstrates the company profile, and it’s the only tool which makes sure that all your representatives are turning into sales. A well-designed presentation shows presenters professionalism and also builds organisations corporate image.

Presenters are mainly of two types. Firstly, the great ones, who with their commanding charisma, speaking skills and great presentation styles can grasp the audience attention and secondly the Mediocre one who only focuses on the content of the presentation. They come up with great with great content and speak amazingly but fails in their presentation skills. Many times, lacks in gaining audience attention.

You may have complex data for presentation, a great content will be a scrap if not delivered in an entertaining way. Templates contains layout, colour, fonts, effects. powerpoint template helps to convey the information in an attractive way, grabbing the audience attention throughout the topic.

Benefits of an Effective Presentation:

• Face to Face Interaction: A presentation enables to meet your customers and prospects. Face to face interactions strengthens the relation and bond with the customers. An effective presentation can improve sales. According to a recent survey conducted, face to face meetings is fifteen times better than other marketing activities.
• Engagement: Presentation is the easiest way to engage with the audience. Attractive slides, astonishing layouts can hold the audience attention easily. Bullet points and summary texts help the audience to focus on the main subjects.
• Flexibility: Flexibility is the vital feature of the presentation. It helps in saving the time of professionals. PowerPoint presentations allow the user to quickly change the content and change the designs based on the audience.

• Adds professionalism: Presentation can decide the success of any business meetings. The presenter should convey the information most attractively and entertainingly. Adding attractive templates can ensure maximum engagement of audience over the topic.

• Storage: After the presentation, the slides can be quickly distributed among the members for further reference. It can easily be saved on the computers which minimise the chance of loss or misplacement.

• Presentation Important for Business Growth: Having a superior product can never result in success. Advertisement of the product is also mandatory. The product demonstration should be attractive, clear to the audience. The presentation should be eye-catching and should create a lasting impression on the audience. Adding an attractive slide, Infographics icons can ease the work of the presenter.

• Adds Creativity: Nobody like a wall of text, the presentation should look interesting and conveying. The audience can easily remember visual information. Adding images to illustrate point will surely make your presentation engaging. PowerPoint allows the user to add creative clipart’s, attractive fonts to the presentation.

A worker shortage might be excellent news for the economy! Maybe, just maybe, firms will awake and see workers’ substantial contribution to their success. Some CEOs take unconscionable sums and destroy their firm’s value, unlike many frontline workers who create value. During the pandemic, CEOs took vast sums as they laid-off workers. Some firms sought bankruptcy protection, but hat didn’t stop their greedy CEOs from snatching hefty bonuses.

We have a worker shortage and firms are scrambling to hire whomever is willing. Some firms, like McDonalds have paid signing bonuses. Canada’s Loblaw and its competitors paid a bonus to frontline workers when the pandemic began. They stopped it after three months in unison with their competitors. When government confronted them about this collusion, they claimed it happened independently. Go figure! It’s like you caught your three-year-old with her hand in the cookie jar and she said, Mom, “Cookie Monster did it!”

Worker Shortage Inevitable With Shoddy Treatment

Loblaw’s behavior disturbs me. During the bonus period, profits soared. Per se, that’s no problem. I favor firms making profits. To be sure, I am against government taxing profits. But paying workers the bonus during the pandemic shouldn’t hinge on profits. It was just right. Meanwhile, my wife and I shopped at a Loblaw store and workers continued their excellent service despite Loblaw’s slight.

Leaders must realize frontline workers are the firm’s foundation and treat them well, not as cogs turning out CEOs bonuses! When employers treat workers like machines, they disengage. Gallup said, over several decades, they and other researchers found a strong link between employees’ workplace engagement and the company’s overall performance. Yet employers refuse to accept this. But there is good news: surveys show some firms break the mold and treat workers with respect: Cisco, Apple, Accenture, IBM, FedEx are a few.

Next Quarter’s Earnings Drives Businesses

Companies see next quarter as the prize, so they exploit workers and fudge next quarter’s numbers. I repeat: I am against government taxing business. However, I favor the Biden Build Back Better provision to tax share buybacks that the House passed, and it is before the Senate, even if it might have only a modest effect on share buybacks. Companies shouldn’t be spending billions buying back shares while exploiting workers.

Firms should present to shareholder meetings options to use buyback funds. Choices might include effects of paying bonuses to frontline workers with buyback funds. Shareholders should hear about potential strategic investments, too. Another option is stopping buy-backs for five years after layoffs. Executives, too, shouldn’t get bonuses within five years of layoffs. We must get rid of worker exploitation that enhances CEO bonuses.

Restaurants need to encompass considerable marketing avenues for the sake of success. Without publicity and marketing, there are chances that the restaurant may not survive in the market. But with thorough planning and enactment, the restaurant’s promotion can grab the customer’s attention just like that.

The restaurant business is quite tough. It is difficult for the owners to flourish in this thrift and with very low profits. Restaurant owners are enthusiastic about food because not much profit is left after paying all the mandatory expenses like produce, wages, upkeep, and maintenance. Better so than eternally, restaurants publicity and marketing are necessary.

Some restaurant owners thoroughly expand their profit margin by contracting their business prototype and resemblance to others, assembling a franchise, spreading their reputation, and cultivating a future passive income. While others choose to concentrate on their flagship eatery, trusting that quality over quality is vital for drumming up future business.

Smart advertising encourages the restaurant owner to create a good reputation in the market and reach customers who might not even have heard about the restaurants near them. It also promotes the restaurants with discounts, offers, special occasions, and new items to the menu.

For marketing purposes, the best way is social media. Whether people are seeking someplace to dine in safely or looking for the best takeaway service, they turn on the social media app. The more the traffic drives to your specific website or page, the more you will succeed in this business.

What the advertising brings to the restaurants

It helps to target customers, as if the customers like the taste of the food at a specific restaurant, they will start recommending that place to their colleagues and friends. Advertising helps target particular types of customers and proves to be more effective.
Advertising certainly helps to stay competitive in the business. The competitors will be advertising their specific establishment to the customers. They will assume that the establishment has lacked publicity, is less thriving, and offers less than the other competitors.
Publicity and advertisement are thoroughly an investment. If the restaurant owner is investing wisely, they will surely profit from that. But the amount to be spent on publicity depends upon the area and type of restaurant. Usually, casual and family-specific restaurants do not spend more on advertising, while fine-dining restaurants spend more because they must create a lavish image.
Publicizing can certainly help to develop crucial aspects of the restaurant’s reputation. Advertising fetches the customers by creating the business’s reputation in the community.
Hiring a marketing agency can reduce almost all of the burden regarding advertisement. A good social media marketing agency can maintain whatsoever the name’s niche and aesthetics through social media. Great brand recognition can lead to more followers, leading to more traffic to the site and a boost in orders.

With the passage of time, there has been continuous development in the world of solar energy, nuclear power, smart grid, electric vehicles, rail transportation, aerospace, aviation, and navigation. Therefore, this trend has increased requirements for power equipment performance. These days, the first generation of silicon materials is about to hit the theoretical limit that was originally determined. The third generation features a wider bandwidth, electron saturation, and thermal conductivity. In this article, we are going to talk about a new type of material called silicon carbide ceramics. And we will specifically discuss the applications of silicon carbide ceramics in different industries. Read on to find out more.

As far as potential is concerned, silicon carbide ceramic is the most mature choice. As a matter of fact, many of its indicators are much better than silicon. For example, it has a 300% higher bandwidth. Apart from this, the theoretical operational temperature of this material is 600 Celsius. Now, let’s talk about the different uses of this material.

Electric Vehicles

Since these modules can have a sustainable, intelligent, low carbon, and green development, we can say that the advantages of this material are primarily reflected in the following three aspects.

1. Simplification of the power supply Network and boosting the frequency

2. Increasing the temperature and reducing losses

3. Improving efficiency and reducing the volume

As far as power conversion is concerned, components made of silicon carbide cal can help improve performance. In electric models, the active load-bearing component is the electric motor. These motors have different rotational speeds. Therefore, these motors require repeated acceleration and acceleration during the process of driving. Therefore, the working condition is more complex compared to the speed regulating system.

Transmission Systems

If you have a silicon-based device, your best choice is are switch made from silicon carbide. This is because this material has an extremely low resistance. Therefore, it is an ideal choice for applications where high frequency and temperature are involved.

The thing is that this material can reduce the loss of power by up to five hundred percent. Moreover, it is possible to reduce weight and size by over 40%. Therefore, it can help have a positive impact on the grid configuration and adjustment of energy strategy.

Solar Energy Field

If you are looking for advice that can be used in solar inverters, silicon carbide is an ideal choice. It comes with a small size, reduced costs, and much higher efficiency. Typically, the conversion efficiency of these inverters is around 96%. But if silicon carbide is used, it is possible to increase the efficiency to 97.5%. In other words, these devices can help produce power losses by 25%. Apart from this, these inverters can help boost conversion efficiency significantly.

LED Lighting

These days, the popularity of LED devices that use silicon carbide is on the rise. The thing is that these LEDs are much brighter and can reduce the cost by up to 50%. They are 200% brighter than other types of lights.

Similarly, they have 10 times more thermal conductivity. In routine life, you can apply this type of lighting for different types of environments, such as color display devices, information screens, indoor lighting, and signal lights. The thing is that they can help reduce pollution and cost.

Instead for entire details relevant piece of information in this world of modernized technology Cromacoin usually operates on wide-spread public ledger known as Blockchain where entire confirmed transactions. Entire ways where users are aware of each transaction avoid stealing and spending the same currency within stipulated time. This process also supports Blockchain as it is trustworthy for an appropriate piece of content. Cromacoin is one of excellent digital currency which has been stepping up to correspond with better digital currencies exchanges.

Where to store your new ICO’s tokens after procure?

There are diversified applications which one should utilize while obtaining new ICO’s tokens some of the vital key elements are visualized below for better appearance:-

• Full Client Satisfaction- It is one of email server which is encountered without dependent upon third-party servers. It also controls whole transaction from start to an end.

• Trivial Clients- The mandatory vital piece of server surely rely upon customer’s satisfaction as everyone acquires access to the network for uppermost transactions.

• Web Clients- It is the opposite of full client resembling which totally dependent upon the third-party server and operate entire transactions instantly.
Where can you find Cromacoin?

In order to get evolved with this cryptocurrency digital exchanges one can firstly purchase Cromacoin from steps involved below:-

• Cryptocurrency Exchanges where one can exchange regular new ICO tokens.

• One can find a seller or just by SING UP process available for procedural module.

• After Signing up Cromacoin is precious for customers for better investment plans.

Input important credentials to obtain freeway service to your account by SIGN UP process.

• It is recommended to utilize a strong elongated password with a mixture of letters, alphabets and other special characters.

• One will be able to find information about the product in our whitepaper which proffers an extreme most reliable piece of information rapidly.

• Get a proper financial report as ICO’s can be started with crowdfunding.

• Companies utilizing ICO at an earlier stage for traditional businesses acquire whitepaper which is the most likely concern.

One needs explanations about Cromacoin just by examining the whitepaper in ICO’s.

• Get a ratio for cryptocurrency along with procedural modules in accordance to digital currency exchanges.

Where are your tokens? Know more from defined information evaluated

Firstly, it is important to bring tokens for your ICO which is associated with your tokens available as per needs and requirements. It can suffer bit of project keeping in mind a trustworthy project which one can send for Cromacoin analyzed. It is suggested to deposit your new ICO tokens where tokens actually bare and help for your new token repeatedly.

• Set up for a coin and participate in ICO to buy tokens.

• The need of wallet which supported tokens for purchase.

• Participate in ICO to buy tokens from Cromacoin.

• Send ETH for a token purchase and one will be tied to private key of wallet.

• Acquire few pieces of information to accomplish with Cromacoin.

• Send ETH address for ICO and proffer tokens constantly.

• Don’t ask for a deposit which wallet supports for a new token or one can access to your New ICO tokens on Blockchain with appropriate security enabled policies.

How to import ICO tokens into a supported wallet?

If one has contract address for token one can import tokens into wallet. Likewise, our wallet has the capability to hold numerous tokens keeping in mind entire terms accuracy, precise along with efficiency which play a vital role to enhance one’s business productivity. Our wallet is encompassed with unique wallet address which is thereby sent just by input for tokens.